Efficiency is an important part of every game if you need to succeed. This is true when it comes to internet marketing as with every other field in life. However, in a bind to succeed, many internet marketers normally spend a lot of time and resources doing the wrong thing and this is evident in SEO than in most other internet marketing strategies.
While SEO is a major and a very effective marketing tool, it is unfortunate that you can take it too far thus clouding your judgment of things, something that you should avoid at all cost. It is therefore important to keep yourself abreast with the changes taking place in SEO and know what the search engines like Google are doing in terms of rankings and policies. This will help you to enhance your ranking, conversions, social media shares and links as well. Below are some of the things you do not need in your campaign:
Cumbersome sign-up form in your site
When it comes to SEO and internet marketing, trust is very important and you must ensure that your site does not drive away the audience. Your audience won’t want to go through a lengthy process just to subscribe for alerts and email notifications and therefore you must keep your sign-up form simple and the process easy to navigate. Do not nag people with irrelevant questions like where they work, what they like reading and other issues no matter how they look relevant to you. Just ask for the most important details such as email address and once signed up, you can follow them up with other questions later.
Irrelevant SEO steps or methods
Before starting your SEO campaign, you should first understand the search engine bots experience and match these up with your SEO strategies. Your SEO should completely correlate with the user experience and this therefore means avoiding some unnecessary steps just for the sake of it. To succeed in this area for example, it will be important to keep your embed codes very simple when looking for back links. This will help enhance your visibility as people share your content especially if it is reliable and rich.
Provide those who sign up with a “keep me signed in” option
Although it is good for account security, signing in can be boring at times and we all do not like going through the motions of this particular exercise. You could choose to allow your sign-up audience to stay signed in as a way of cutting down on time and process that they might need to go through when seeking to access your site. Some sites are even more annoying and especially for members who have to go through the process of signing in again whenever seeking to engage with the owners or leave a simple comment. Keeping this process simple will help boost your social shares and engagement level something very important when it comes to Google bots.
The internet marketing platform is changing at an amazing rate and you should keep learning and getting enlightened in order to remain a step ahead. You do not want your SEO campaign to suffer just because you ignore the necessary changes taking place or are unfamiliar with the steps laid down by the search engines.
Gerald Ford is passionate writer who loves to write articles on SEO and Internet Marketing related tips. By the way, you can find out more about Raleigh Search Engine Optimization as well as much more information on all types of services at Raleigh Internet Marketing.